Welcome back Cole!
Cole Andre is returning to Smile for his third summer as a Sales intern, and we are so happy to have him back. Cole is currently attending University of Nevada, Reno majoring in Business Marketing just like Damon Burton.
Marketing is important because it allows you to share your products and services with a niche audience strategically. It helps you tell, show, and PROVE to people how terrific your business is and how you can help them. You can also educate people on topics related to your business, including how to solve common problems and which solutions are best. Without marketing, your business doesn’t have a voice. Without a voice, you can’t reach people and connect with them. And without connection and communication, you’re left with not much more than a product or service, just sitting there…alone…in the dark.
Successful companies don’t release products and then move on to new products. They stay involved with their current products, continually modifying and improving them. Apple has been particularly adept at this strategy, with frequent updates of existing software, backed by extensive, clear information releases about the updates. This keeps customers involved. Apple has one of the highest loyalty and customer satisfaction ranking among all major brands.
As social media has evolved and has become an important part of the consumer experience, successful companies have demonstrated a continuous involvement in social media, participating with timely campaigns aimed at their audiences. Oreo, for instance, rated highly by AdWeek for social media use, has campaigns that tie into major social events, such as their Vine video series, which featured Oreo cookies starring in classic horror films.