What the Partnership Between HP and Xerox Means for Office Technology Solutions

What the Partnership Between HP and Xerox Means for Office Technology Solutions

Every industry has its surprises, but a few witnessed a pair of longstanding rivals suddenly become partners. In June 2019, HP and Xerox surprised the office technology industry with an unexpected partnership. Widely described as a game-changer in industry news, the deal is designed to open up a new range of growth opportunities for both print technology leaders while delivering enhanced technology solutions to its customers. For Smile’s HP customers, there are some key elements to consider.

This new partnership means an increased array of offerings for customers using both HP and Xerox technology. Here’s an overview of this new and interesting partnership, and what it means for organizations seeking office technology solutions.

An Overview of the Deal

At the core, the partnership between these two printing technology giants leverages the strengths of each to access different markets and opportunities for growth. Both Xerox and HP will utilize each other’s leading-edge hardware and software. Xerox will:

  • Source certain A4 and entry-level A3 printers from HP, particularly for its strategically important AltaLink and VersaLink printers. These printers would retain Xerox branding, but be officially running HP engines.
  • Provide toner for these devices to HP.
  • Give HP access to DocuShare Flex, a cloud content management solution, and ConnectKey, a workflow solutions and device integration software.

In other words, Xerox will trade its software for access to HP’s hardware. In return, HP will:

  • Give Xerox access to its Device-as-a-Service program, known as the HP Partner First Program.
  • Make Xerox an authorized reseller of HP PCs, displays, and other electronics. Without a doubt, this surprise partnership will change the office print business as it’s currently known. Although further details haven’t been released, these few early terms shed light onto some of the effects which might occur. Read on to learn more about what this deal means for office technology, and what to expect.

On its surface, the deal is designed to take advantage of the best elements of each company to augment the value that each respective brand brings to its customers. HP gains a significant advantage with its newly gained access to ConnectKey, as it has struggled over the years to develop a rival software solution. Likewise, HP’s extensive line of hardware creates new market opportunities for Xerox to explore in its focus on developing yet more innovative office technology.

Without a doubt, this surprise partnership will change the office print business as it’s currently know. Although further details haven’t been released, these few early terms shed light onto some of the effects which might occur. Read on to learn more about what this deal means for office technology, and what to expect.

An Emphasis on Integration and Apps

Both companies have long been committed to developing productivity solutions aimed at improving workflow process efficiency. However, it is Xerox’s ConnectKey technology which largely took over the printing industry as the definitive workflow integration software. Although Xerox had created ConnectKey to be compatible with other brands, not all HP printers were capable of running ConnectKey. That will now change .

Likewise, HP is also bringing its own apps to the partnership. Under this deal, Xerox will also gain access to HP’s TechPulse, a software developed for proactive monitoring and issue detection in devices. In other words, users will gain the ability to not only fully integrate their workflow processes, but also a means to monitor the devices supporting their workflow at all times.

Together, this partnership means that HP customers will gain access to more tools designed to increase workflow and integration. For the workflow solutions industry, it means greater flexibility in the solutions which providers can offer.

Device-As-a-Service Is Becoming the Norm

Device-as-a-Service, or DaaS, is a new business model which combines hardware and software services in a single contract. It’s been identified by the IDC as one of the fastest accelerating innovations in IT. Its survey in late 2018 indicated that some 40 percent of companies engaged in or were planning to leverage DaaS.

The HP-Xerox partnership will help DaaS become the norm across the imaging industry. For example, under the partnership, HP customers will be able to purchase a printer which comes already loaded with ConnectKey, TechPulse, and other necessary tools – rather than having to purchase each separately. Likewise, Xerox customers may soon be able to purchase or lease HP office tablets pre-loaded with ConnectKey or other print environment apps.

DaaS is one strategy which companies are taking to get into the hands of customers exactly – and only – what they want. Unlike buying each component and software separately, DaaS allows a more holistic solution that encompasses the lifecycle of the device and its associated processes from end to end. For Xerox customers, this means access to more devices that better integrate with the office workflow while HP customers will enjoy the ability to introduce more integration into their current devices.

Get Ready for More Options from the Xerox-HP Partnership

The surprise partnership between HP and Xerox will ultimately mean more options and capabilities for customers. The first results of this partnership will appear on the market during the second half of 2019. As a provider of HP hardware solutions, Smile is excited to work with customers to take advantage of these new options in the near future.

Whether you work with Xerox or HP technology, Smile can help you overcome your productivity challenges. Contact us today to learn more.

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